Pestle Analysis

PESTLE: POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL LEGAL ENVIRONMENTAL

POLITICAL.

1. TYPE OF ECONOMY

2. FORM OF GOVERNMENT

3. POLITICAL ORIENTATION OF POLITICAL PARTIES.

4. LABOUR LAWS

5. TRADE UNIONS

6. COUNTRY FOREIGN POLICY.

ECONOMIC FACTORS

1. GDP (GROWTH OF THE ECONOMY)

2. MONETARY POLICY- MONEY SUPPLY IN ECONOMY

3. FISCAL POLICY – TAXATION SUCH AS SALES TAX,INCOME TAX.

4. INCOME LEVEL

5. INCOME DISTRIBUTION

6. DISPOSABLE INCOME (MONEY AVAILABLE FOR ENJOYING)

SOCIAL FACTORS

1.POPULATION GROWTH

2. EDUCATIONAL LEVELS

3. LIFESTYLE OF PEOPLE

4. CULTURE AND SUBCULTURE

5.CONSUMERISM(RIGHTS AND AWARENESS OF CONSUMERS)

6.GENDER OF POPULATION.

TECHNOLOGICAL FACTORS

1. GOVERNMENT SPONSORING NEW TECHNOLOGIES.

2. AVAILABILITY FOR TECHNOLOGY TRANSFER

3. PRODUCT LIFE CYCLE. (STAGE)

4. MATURITY OF PEOPLE WITH RESPECT TO NEW TECHNOLOGIES.

5. AVAILABILITY OF RESEARCH LABS.

LEGAL FACTORS.

1.LEGAL SYSTEMS

2.PROTECTION TO PROPERTY AND PEOPLE.

3. JUSTICES PROCESS (HOW LONG DOES IT TAKE FOR JUSTICE)

5.PRESENCE OF ADEQUATE LAWS.

6.TRADE CLIMATE.

ENVIRONMENTAL FACTORS.

1. GOVERNMENT’S ROLE IN ENV PROTECTION.

2. GOVERNMENT'S INITIATIVE TO PROTECT ENVIRONMENT

3. PRESENCE OF ADEQUATE LAWS TO CHECK POLLUTION

4. PUNISHMENT FOR ENVIRONMENT POLLUTERS.

5. MATURITY OF PEOPLE REGARDING POLLUTION.