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Monday, November 20, 2017
Consumer Behavior- Introduction
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Tuesday, November 14, 2017
Employee Training and Development
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Wednesday, November 08, 2017
Questionnaire Design
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The questionnaire is a structured technique for collecting primary data in a marketing survey. It is a series of written or verbal quest...
Marketing shapes consumer needs and wants versus marketing merely reflects the needs and wants of consumers
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Marketing has often been defined in terms of satisfying customers’ needs and wants. Critics, however, maintain that marketing does much mor...
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Friday, April 21, 2017
Management Information System :Revision Questions
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1. What is an information system? What activities does it perform? The textbook defines an information system as a set of interrelated com...
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